No feeling can beat the experience of going into a clean building which has a great outfit and polished fixtures as soon as you walk into a shop. Statistics reveal that 90% of the brain is visual, and it then follows that retail has its goals set on great merchandising. Encourage clients to have fun in their shopping experience and boost sales with these tips which we explain below.
Powerful store displays are where it all starts. A well-made and inspiring outfit on the mannequin draws the attention of shoppers who will look at it. While it might start with the attractive outfit on the mannequin, the whole department is a chance. Think about the layout of the floor. Is your shop utilizing the space to draw various customers to choose several pieces?
Among the most underutilized fixtures in the shop. Although gondola shelves are bulky; one can customize them with gondola shelving parts so as to utilize the space well. Utilize gondola shelves next to a powerful merchandising wall display to have more outfits and chances. For instance, maybe the mannequin has a beautiful blouse and trouser combo. Use the gondola shelves to show these shorts which might match the blouse well. On the other hand, you can display more casual pants which can match with the blouse.
Three is the magic number when it comes to visual merchandising. Merchandisers can work with asymmetry when they display in threes and add to the aesthetic benefit that such displays provide. Asymmetry has a subconscious effect on our attention span. As you go shopping, you will observe that you tend to go to stores that have two tall mannequins and two shorter ones on either side. This is not done without a reason. Asymmetry draws our attention to what is being displayed. Our brains naturally loves symmetry and hence when something is not symmetrical, we are drawn to it.
Light not only brings out the details of accessory or lighting but a lot more. A particular lighting will affect our perception and mood. Retailers can utilize retail lighting to motivate sales by creating an atmosphere. As an example, some fixtures appear much better in a specific light. A few products could have a luxurious look when you employ back lighting. Ambient lighting will motivate customers to walk slower and enjoy the experience. For more facts and information about garage click here
Rather than hiding the cost, try to include the price points in the product display. They are not a bad idea, and frequently, price points are what the customer is searching for. The shoppers are drawn to the store by the display deals near the front door. Utilize merchandising tactics to showcase the prices. You might even put the price tag of an outfit which is expensive at the front and at the center. View here for more!